Commodity business

Sunday.- What are the principal characteristics that one enterprise can follow in order to get success? Answer could be a lot. But big one is to do what the market need. Nowadays every growing and pushing enterprise, need to do what the market need. Is like a universal rule.

No one will do anything if that thing doesn’t work for any body. Well, beginning with this thesis, the Friday I went to a school named CCPM, this is the kind of school where you can learn how to use the computer, software, programs, and also has a specialist of design by computer.

They have a scholars programs, principally they target are students that want to improve their computer knowledge, well, I was there, but I know about how to use a computer, but my proposal was to get any courses about Flash, this is a kind of web animation program.

So, when I arrived there, the girl information attendance come to me and suddenly started to faith me with the sell speech that they use in order to get more clients, and I stopped her telling that I do not want to get any school program; my only goal was to get any course of Flash. And she refused to help me telling me that do not was possible to separate the course of Flash because this was a part of a scholar program.

Well, I offered her to pay twice for the course. That offer makes her nervous, and she went to check the viability with her boss. After a few minutes she returns and told me that her boss told her that was impossible to take that offer and also impossible to separate that course from the whole scholar program. Well, so I offered to pay three times the cost of the course. She again get nervous, but nothing happen.

The CCPM is a big business, they have a lot of students around of Mexico City, you can count like thousands of students. But the CCPM fall down to the commodity. They do not want to do any other thing that represent any risk, no matter if this thing were resolve with their own infrastructure, and bring them the twice quantity of money. They only know how to do one thing and no more.

When a business has a strong domination about one activity, the sells again the cost of the whole operation do not experiment exceptional growing, the profits came on a limit, and is so hard to go over. When this occur the company look diversifies it business briefcase. In order to offer more things to it consumers and to elevate it profits.

For CCPM there are a lot of opportunities to diversify their business, and there are a lot of persons like me that has the economical support to pay also twice the cost of the course, they have the instructors, they have the machines, they have a rooms, they have anything, an also they have the market that are demanding that kind of courses, but they do not have any vision to see all of that. They are blind.

The life is a good experiment too…
Mauricio Martínez R.
mau_76@hotmail.com